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Service Offering Design


Today's customers are more knowledgeable than ever before. And, they're talking to each other. That makes customer satisfaction more important than ever.
Only an in-depth and holistic understanding of customers and their environments will give you the background you need to create service offerings that provide meaningful value and make real differences to the customer's bottom line.


Every large organization (universities, businesses, non-profits, hospitals or government agencies) develops processes over time to enable employees to obtain the products and services necessary to do their jobs. But too often, these processes vary based on the service needed, the organization that provides it, or even the employee’s location. Employees are forced to navigate a maze of forms, online systems, and request processes, leading to frustration and wasted time.